I want to run a little experiment on Linkedin. It’s going to involve Spa Managers. Specifically, it’s going to be about trying to recruit a Spa Manager on Linkedin. I think it’s going to be great. But first, I’m gonna need a catchy title…
And thus, The Great Spa Manager Experiment was born.
So, here’s the thing. What if I told you I knew of two Spa Manager positions available right now in the Middle East and Russia? Would you be interested? Maybe you might like to apply yourself? Even if you’re not looking right now, you might apply anyway, just to test the waters. Just to see what your market value is at the moment. Or perhaps you would refer it to a friend of yours who you know is looking for a spa job at the moment? Or would you just ignore it, thinking there’s so many crappy jobs posted on Linkedin that chances are this is just another one of them?
Stop the Noise!
If Linkedin really is the Professional Social Network you’d like to believe it is, it should be a great place for recruiting great people. The problem is, of course, that much like all the other social networks we know, there’s a lot of noise on Linkedin. It’s hard to be noticed, whether you’re the employer or the employee.
A quick look at the 10 latest posts in my stream on Linkedin at the time of writing revealed the following…
- A picture with flowers and ladybugs and some text in a language I don’t understand.
- Promoted post about Local Attribution Marketing – whatever that is.
- Photo of a towel on a piece of gym equipment. No text.
- Group photo from a launch event for some detox products of some sort. Can’t say exactly what because once again it’s in a foreign language.
- An ad posted by the MD of a Beauty Recruitment company in the UAE.
- Simple text post of attributes of successful people.
- What looks like an ad, for something related to spa, but once again, it’s in a language I don’t understand.
- Motivational quote about employee motivation.
- Another Promoted post, this time from a bank.
- A promotional post from a distributor about one of their wonderful skincare brands.
In short, not a lot of inspiration in there.
The Jobs Section
Of course, Linkedin does have a specific Jobs section where you can go looking for openings. And if I wanted to pay the appropriate fees, I could go there and post these open jobs. Overall, that’s not a bad option. But I do recall a while back when we used it to fill some openings, it was pretty expensive. Certainly relative to the quality of applications we received. And that was for senior positions. For a standard Spa Manager level position, I think it just wouldn’t be economical.
That would explain why the only Spa Manager positions I found when I searched just now, were with the big hotel companies. These companies no doubt have corporate accounts for listing their jobs and list lots of them all the time. And I don’t know, but I would guess that they’d also get favourable rates. It’s in Linkedin’s best interest to have reputable and respected companies like these posting job ads on the network.
Social Networks – Risk and Reward
The other issue with using the specific Jobs section of Linkedin to find people is that you’ll only reach the people who are actively looking for a job. I subscribe to the theory that the best candidates for a job are often those who are not actively looking. If that theory holds true, I’m not likely to find the best candidates by running job ads either. Now, Linkedin does give you the option to mark on your profile that you’re open to being approached for jobs. The problem with that is there is no guarantee your current employer won’t see it too. Obviously, many would prefer that their boss doesn’t know they’re considering other jobs.
So, as someone who has a pretty good following on Linked in – 4,233 Followers as of now – I thought I might try a different approach. Instead of just a simple post with details of the job openings or a paid ad in the Jobs section, I’m writing this article. The Great Spa Manager Experiment is to see if we can find a couple of genuinely interesting candidates by posting an article like this.
If you’ve read this far, I presume you are potentially interested in these opportunities or know someone who is. So, I guess you’d like some more details, right? Happy to oblige.
Job Title: Spa Manager
Location: Russia & UAE
Salary: Market Rate
Job Description: see above ‘Spa Manager’. If you don’t know, don’t apply!
And how can you apply?
Simple. Send me a message on Linkedin and convince me why you should be considered.
If you are not already one of the lucky 4,120 Connections I have as of right now, then you can just invite me to connect. I’m happy to connect with anyone – as long as you don’t abuse that connection and SPAM me. (And if you don’t know why I have 4,120 Connections but 4,233 Followers, then you might want to work that out too.)
The big question really is, how can you convince me that you’re the right one for the job?
Here’s a few simple Do’s and Don’ts…
DO show me what makes you, YOU.
DON’T tell me how you want to grow in your career – unless you plan to pay ME for helping you grow!
DO show me how you can bring value to a spa business.
DO give me examples of your achievements – but make sure you can prove it!
DON’T try to claim credit for an achievement that you didn’t directly contribute to.
DO find someone who can vouch for you. Someone that I know – or at least know of. Linkedin does a great job of showing how we’re all connected. So, use that and find a Friend of a Friend of a Friend or whatever it takes.
DO have an opinion on at least ONE of my Linkedin Articles or my Trent365! Posts. There’s a lot of them. If you can’t find at least one that resonates with you, then this is probably not the right job for you. You can agree or disagree with my opinion. I really don’t have a preference either way. But I do want you to be able to tell me why. What is it from your work/personal/life experience that makes you either agree or disagree?
I will be accepting applications via Linkedin Message ONLY and applications close on June 30.
I will personally be reviewing every single application and will then make my recommendations to the HR Manager for further consideration. Yes. Instead of mine being the final say, mine is the first stage.
If your application has passed the first stage and been sent on to HR, I will send you a message and let you know.
If I will not be forwarding your application to HR, I will also send you a message to let you know. Coz I just think that’s common courtesy, and my parents taught me well!
BUT…if you don’t get the reply you hoped for, please don’t ask for reasons why or try to pepper me with repeated requests, etc.
I’ll respect your time in sending your application, but then I expect you to respect my decision.
The Reality Check
I know that it’s frustrating to be rejected for a job and not get any feedback as to why. I get it. But let’s face it, it’s usually either one of two reasons. Either you didn’t have the technical skills and experience required or you weren’t the right fit personality/culture-wise. Just on that, it might even be that you are over-qualified for the job. Sometimes that happens. If your last job was as an Operations Manager for 20 spas and now you’re applying for a single unit job, there’s going to be some doubts, right. So, it’s on you to explain why you’re willing to take a ‘downgrade’ in position. And be honest.
And that is the final piece of advice for any applicants. Be honest. I like to think I have a pretty good Bullshit Detector. But even if you do happen to get past that, it probably won’t end well for you because the job won’t be the right fit anyway.
Let The Great Spa Manager Experiment begin!