Trent is the kind of guide we all need: clear-sighted, straight-talking and deeply experienced. He peels back layers of mystique and spa imagery to look at the bare bones of the hotel spa model and it's state of health. He delivers stark news - the model is moribund, not evolving, and hence fading in value, both experientially and commercially. Not content with mere analysis, Trent draws on decades of experience in hospitality to propose new, dynamic models for the long-awaited hotel spa renaissance. This is a fireside chat with a world leader that everyone in the hotel spa sector needs to have. But be warned..deep change is the only possible response...and it's the opportunity of a generation.