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Commoditisation of Spas

Hotels have long relied on the spa to provide them a USP. Something that the hotel can hold up as a shining example of the creativity, innovation and unique identity of the property. Certainly in the early days of spa and indeed for many years after, this was true. But those days are gone. Rather…

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Every Spa Menu needs a Cheeseburger

So you’ve just done your latest competitor analysis and you’ve found that your two closest competitors have spas that offer both Reflexology and an Aromatherapy Massage. Just like you do. Quick! Call the spa manager! We have to change our menu. We can’t offer the same as them. We need some new treatments. Something to…

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