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Commoditisation of Spas

Hotels have long relied on the spa to provide them a USP. Something that the hotel can hold up as a shining example of the creativity, innovation and unique identity of the property. Certainly in the early days of spa and indeed for many years after, this was true. But those days are gone. Rather…

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Attention Led Innovation in the Spa Industry

In a crowded, noisy world, standing out from the crowd isn’t easy. You need to look different, sound different, smell different, whatever it is, something about you needs to be unique enough to register in the split seconds we often have to grab attention. I’ve never really thought about it this way, but it’s probably…

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