Posts Tagged

future spa

Commoditisation of Spas

Hotels have long relied on the spa to provide them a USP. Something that the hotel can hold up as a shining example of the creativity, innovation and unique identity of the property. Certainly in the early days of spa and indeed for many years after, this was true. But those days are gone. Rather…

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Hotel Spas and the Wellness Journey – Part 1

I wrote recently about the potential for spas to be the ‘Organisational Face of Wellness’. The theory here being that spas provide a safe and understandable entry point into the diverse and often confusing world of Wellness. Much like a hospital is the organisational face of illness. Patients rarely know which medical specialist is the…

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Spas – The Organisational Face of Wellness

In January, the Global Wellness Institute released their latest research in the form of the Global Wellness Economy Monitor. This report declares the global wellness industry, comprising of ten sectors, including spas, is now valued at USD $3.7 trillion. This latest news reminds me of a discussion I had a few years ago at the…

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