inside the spa business

Trent Munday

I see things differently.

About me


In his 25+ years experience in hotel and spa industries, doing business in over 30 countries Trent has developed a unique perspective on the business of spas. In an industry known for everything but, Trent’s voice resounds as one of practical business realities. He is one of the few that looks at things the way the are and asks why, and then doesn’t rest until all alternative perspectives have been considered. Providing bursts of reality in a sea of fluff.


01. Speaker.

An accomplished speaker, presenter, facilitator and interviewer. Thousands have heard his words and joined the discussion

02. Writer.

A picture may well speak a thousand words, but it still leaves much to interpretation. There’s nothing like a few hundred words to make it clear.

03. Adviser.

When you don’t know what you don’t know, sometimes you need someone to point you in the right direction. Good advice is always cheaper than ignorance.


Fifi Kao

Editor, Spa China

“A gifted public speaker. He entertains and informs with a refreshing honesty and transparency.”

Professor Gerard Bodeker

Columbia University, USA and Oxford University, UK; Co-Editor “Understanding the Global Spa Industry

Trent brings a depth of insight to his analysis of spa business that is grounded in many years as an industry leader. Along with a down-to- earth understanding of numbers and a sharp eye for future trends, he is above all a gifted educator.

Upul Peiris

former COO, Adaraan Resorts

He’s a man of integrity. His word is his bond. He always delivers. It’s that simple.


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