Attention Led Innovation in the Spa Industry

In a crowded, noisy world, standing out from the crowd isn’t easy. You need to look different, sound different, smell different, whatever it is, something about you needs to be unique enough to register in the split seconds we often have to grab attention. I’ve never really thought about it this way, but it’s probably…

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Every Spa Menu needs a Cheeseburger

So you’ve just done your latest competitor analysis and you’ve found that your two closest competitors have spas that offer both Reflexology and an Aromatherapy Massage. Just like you do. Quick! Call the spa manager! We have to change our menu. We can’t offer the same as them. We need some new treatments. Something to…

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Spas – The Organisational Face of Wellness

In January, the Global Wellness Institute released their latest research in the form of the Global Wellness Economy Monitor. This report declares the global wellness industry, comprising of ten sectors, including spas, is now valued at USD $3.7 trillion. This latest news reminds me of a discussion I had a few years ago at the…

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Hyatt and Miraval – The Long Game

A few weeks ago Hyatt Hotels announced that it had acquired Miraval, one the leading destination wellness resorts in the US. In the official press release from Hyatt, CEO Mark Hoplamazian said “…wellness is an area that is becoming increasingly important to our guests…” and he went on to talk about Hyatt extending into “…adjacent…

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