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Commoditisation of Spas

Hotels have long relied on the spa to provide them a USP. Something that the hotel can hold up as a shining example of the creativity, innovation and unique identity of the property. Certainly in the early days of spa and indeed for many years after, this was true. But those days are gone. Rather…

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Hotel Spas and the Wellness Journey – Part 1

I wrote recently about the potential for spas to be the ‘Organisational Face of Wellness’. The theory here being that spas provide a safe and understandable entry point into the diverse and often confusing world of Wellness. Much like a hospital is the organisational face of illness. Patients rarely know which medical specialist is the…

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Attention Led Innovation in the Spa Industry

In a crowded, noisy world, standing out from the crowd isn’t easy. You need to look different, sound different, smell different, whatever it is, something about you needs to be unique enough to register in the split seconds we often have to grab attention. I’ve never really thought about it this way, but it’s probably…

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Every Spa Menu needs a Cheeseburger

So you’ve just done your latest competitor analysis and you’ve found that your two closest competitors have spas that offer both Reflexology and an Aromatherapy Massage. Just like you do. Quick! Call the spa manager! We have to change our menu. We can’t offer the same as them. We need some new treatments. Something to…

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