Price is Relative – Cost is Personal

When I first joined the spa industry back in 2005, there was really only one question when it came to the pricing of our treatments – How much will we increase our prices this year? To be clear, the question was about how much more we could increase our prices. I mean, above and beyond…

Read More

Wearables are Dead. Long Live Embeddables!

Fitbit, the watch-like physical activity tracker that kick started the whole wearable trend, is on the ropes. The company was founded in 2007 and went public in 2015. Now, just 2 years later, the soothsayers are declaring the end of Fitbit’s golden era. As analysts reviewed US company’s Q1 2017 results last week, Fitbit came…

Read More

Spas – Lifestyle Brands of the Future

Just when I thought I knew all there was to know about the hotel spa business, today I realised something new. The next wave in Lifestyle Brands could very easily be spas. Fashion brands have done it. Tech brands have done it. Why not spa brands? I have just taken two days out of my…

Read More

The Conundrum of Skincare Products

Hotels in search of a USP have long turned to spas to provide it. But these days, far from being a unique feature, spas have all but become a commodity in hotels – as I discussed in my piece Commoditisation of Spas. Yet hotels still expect their spa to provide a regular stream of new…

Read More

Branding – The Soul of your Spa Business

Everyone has brands they know and love. Chanel, Gucci, Prada, Mercedes Benz, BMW, Lexus, McDonalds, KFC and Burger King all are great brands in their own right. Brands we all recognise and in some way or another have an emotional connection with, be it positive or negative. But do we really understand why we love…

Read More

Commoditisation of Spas

Hotels have long relied on the spa to provide them a USP. Something that the hotel can hold up as a shining example of the creativity, innovation and unique identity of the property. Certainly in the early days of spa and indeed for many years after, this was true. But those days are gone. Rather…

Read More