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Spa Market Share

Market Share is a key metric for hotels. So why not for spas too? Most hotels will have a competitive set. A group of hotels who are all competing for the same guests. The competitive set is usually based primarily on location and then secondarily on hotel category (ie: 5 star, 4 star, etc). In…

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Evolution of Hotel Spas – Part II

Last week, in Evolution of Hotel Spas – Part I, we took a brief look at the processes of our predecessors – the hotel pool and the hotel gym. This week, with the stage set, we take a look at how spas arrived on the scene. … Meanwhile, as city hotels were struggling with their…

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Evolution of Hotel Spas – Part I

Hotel spas as we know them today have been around since the mid 1990’s. At that time, I was working in the hotel industry in Australia. I can assure you that back then nobody was talking about spas in hotels. Instead, many hotels were still catching up with the fitness trend by installing decent gyms…

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The Future of Hotel Spas

I’ve just published an article for Hotel Business Review on The Future of Hotel Spas. Here it is… Hotel spas have come a long way, yet they haven’t really gone anywhere. Whilst the world around us has changed significantly in the last twenty years or so, the hotel spa has not. Spas have become a…

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Lessons from a Spa Manager Meeting

Last week I had the opportunity to join in a few hours of a Spa Manager meeting that our Director of Operations had arranged with his team in Malaysia. You know the type of meeting I’m talking about. Get them all together for a couple of days to update them on company happenings, review the…

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Amazon plus Whole Foods = End to End Wellness Brand

By now I’m sure you’ve heard about Amazon’s plans to acquire Whole Foods for $13.7 billion. It’s a big deal. Infact, it’s Amazon’s biggest buy so far. The markets certainly have reacted positively, boosting the stock price of both Amazon and Whole Foods, while lowering the price of the main grocery giants in the US…

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Riding the Hotel Spa Rollercoaster – Part 2

In Part 1 of Riding the Hotel Spa Rollercoaster we looked at when the ride first started and where we are now in terms of the business cycle. We discussed the consequence of doubling down on the spa versus downsizing. And we also drew some similarities between the evolution of gyms in hotels. In this…

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Riding the Hotel Spa Rollercoaster – Part 1

A few years ago, I wrote an article for Hotel Business Review about the rollercoaster ride that the spa industry has been on over the past twenty years or so. I think it could be timely to revisit some of the points raised back then. Like all good rollercoaster rides, the most exciting bit is…

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Wellness – Movement or Industry?

Wellness is a Movement, not an Industry! Last year at the Professional Spa & Beauty Convention in Dubai when I made this statement, it ruffled a few feathers. It was intended to get people thinking and encourage some robust discussions. It certainly did just that. Interestingly, most of the reaction, in the heat of the…

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