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Spas as Entertainment

It’s kinda funny how data points have a way of coming together. And by data points I’m not talking about anything techie. I mean you hear something over here, you read about something else over there and then way off in the distance you see another thing and then all of a sudden… BOOM! It…

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Is Wellness Killing the Spa Industry?

Wellness and its impact on the Spa Industry is something I’ve been think about a lot lately. I’ve written before about how when I first stepped over from hotels in to spas the hottest discussion at the time was whether we should call ourselves Spa or Wellness. At the time, I didn’t really see the…

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Latest in Wellness Trends – Laziness

As an industry, we seem to be obsessed with the idea of finding and following the latest wellness trends. Unpacking some of the reasons we do that is another topic for a later article. But for now… I was reading a recent Top 10 Wellness Trends list and it struck me that maybe laziness is…

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Spa Ratings Systems

I recently read an article by Stephen W. Ayers on Hotel Intel.Co which questioned the relevance of the traditional hotel ratings system in today’s world. It got me thinking about Spa Ratings Systems. When it comes to hotel ratings, some are given by government authorities, some by quasi-government tourism bodies, some by private companies and…

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Yield Management in Hotel Spas

Yield management in the airline industry is so entrenched now, nobody even talks about it as a special strategy. It’s just part of their pricing policy. Hotels too have generally done a good job with yield management. But what about spas? Can yield management really even work for a hotel spa? Maybe. The Oxford dictionary…

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Have Hotel Spas Come Full Circle?

For those of you that were around back in the mid 1990’s, you will recall a time when Spa was not something you’d be sure to find in a hotel. The few that did exist were most likely just made up of a few converted guest rooms with a massage table inside. In the 20…

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Spa Market Share

Market Share is a key metric for hotels. So why not for spas too? Most hotels will have a competitive set. A group of hotels who are all competing for the same guests. The competitive set is usually based primarily on location and then secondarily on hotel category (ie: 5 star, 4 star, etc). In…

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Evolution of Hotel Spas – Part II

Last week, in Evolution of Hotel Spas – Part I, we took a brief look at the processes of our predecessors – the hotel pool and the hotel gym. This week, with the stage set, we take a look at how spas arrived on the scene. … Meanwhile, as city hotels were struggling with their…

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Evolution of Hotel Spas – Part I

Hotel spas as we know them today have been around since the mid 1990’s. At that time, I was working in the hotel industry in Australia. I can assure you that back then nobody was talking about spas in hotels. Instead, many hotels were still catching up with the fitness trend by installing decent gyms…

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