Category

Podcast

Sex and the Spa Industry | Ep. #27

Episode #27 we talk about the ever-present but rarely discussed issue of Sexual Harassment! Spas offer intimate, even sensual treatments. It can be a fine and sometimes blurry line between intimate and sensual and sex. How do we protect our people? Are you staff trained on what to do in this situation? Do they know their…

Read More

Spa Design for Dummies – Climate Control | Ep. #23

Episode #23 is the first instalment of what will hopefully become an interesting little series of episodes on some of the things mistakes and missteps I’ve seen in spa design over the years. And we’ll call this series… Spa Design for Dummies. In this week’s instalment, let’s look at Climate Control.   Useful Links Read…

Read More

Spas as Entertainment | Ep. #22

In Episode #22 we consider what role entertainment could play in the Spa of Tomorrow. While everyone else is focussed on spas as a place of peace & quiet, maybe we should think about spas as a more active place?   Useful Links   You can read the full article here – Spas as Entertainment…

Read More

Is Wellness Killing the Spa Industry? | Ep. #21

In Episode #21 I pose the question – Is Wellness Killing the Spa Industry? Wellness is concept, not a place. And if wellness is everywhere, then why do we need to go to the spa to get our wellness fix?   Useful Links   You can read the full article here – Is Wellness Killing…

Read More

Attention Led Innovation | Ep. #20

Episode #20 we discuss a new concept I like to call Attention Led Innovation. Much of what we call product innovation is often little more than clever packaging in an attempt grab your attention. Sports shoes, Razor Blades, Toothbrushes…Spa!   Useful Links   My article on Attention Led Innovation in the Spa Industry    …

Read More

Laziness – The Next Big Wellness Trend | Ep. #19

Episode #19 I think I’ve uncovered a hot new Wellness trend – Laziness. From the 7 minute workout to Hilton’s Five Feet to Fitness, we keep finding new levels of laziness when it comes to getting fit and well. How can spas leverage laziness?   Useful Links Hilton’s Five Feet to Fitness Concept Recent study on…

Read More

Destination Marketing – The Wellness Opportunity | Ep. #18

Episode #18 is kinda more of a macro conversation. It’s not so much about spas at the coal face, but more a discussion about wellness and how that can be leveraged as a destination marketing tool. But just because you can…doesn’t mean you should.   Useful Links Here’s the Trends Report I referred to – Spafinder…

Read More