Blog

Have Hotel Spas Come Full Circle?

For those of you that were around back in the mid 1990’s, you will recall a time when Spa was not something you’d be sure to find in a hotel. The few that did exist were most likely just made up of a few converted guest rooms with a massage table inside. In the 20…

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Lessons from a Spa Manager Meeting | Ep. #11

In Episode #11 – Lessons from a Spa Manager Meeting – we start our series of real life, practical examples, lessons learned, etc. See what happens when I challenged them to answer – WHY? – HOW? – WHAT? If you prefer to read the full post, you’ll find it HERE   Useful Links Spa Sounds our…

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Spa Market Share

Market Share is a key metric for hotels. So why not for spas too? Most hotels will have a competitive set. A group of hotels who are all competing for the same guests. The competitive set is usually based primarily on location and then secondarily on hotel category (ie: 5 star, 4 star, etc). In…

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The Future of Hotel Spas | Ep. #10

What if we completely reimagined the hotel spa? What would it have? What would be missing from today’s spas? We must evolve and adapt to stay relevant. In Episode #10 – The Future of Hotel Spas – We’ll take a look what the Tomorrow Spa might look like. If you prefer to read the full…

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Evolution of Hotel Spas – Part II

Last week, in Evolution of Hotel Spas – Part I, we took a brief look at the processes of our predecessors – the hotel pool and the hotel gym. This week, with the stage set, we take a look at how spas arrived on the scene. … Meanwhile, as city hotels were struggling with their…

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Recruiting Millennials | Ep. #9

Recruiting is hard work at the best of times. But when you need to hire people from another generation, sometimes it feels like your actually from different universes, not eras. But for today’s spas, Millennials are not only a key demographic as guests, but also as employees. In Episode #9 I share a real life…

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Evolution of Hotel Spas – Part I

Hotel spas as we know them today have been around since the mid 1990’s. At that time, I was working in the hotel industry in Australia. I can assure you that back then nobody was talking about spas in hotels. Instead, many hotels were still catching up with the fitness trend by installing decent gyms…

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Demystifying the Hotel Spa | Ep. #8

Today’s hotel spa can be either a great profit centre or an essential amenity that is just another cost centre. Either one is fine. The key is in understanding what role your spa plays for your hotel, then finding the right help to bring that spa to life and ensure that the finished product fits…

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The Future of Hotel Spas

I’ve just published an article for Hotel Business Review on The Future of Hotel Spas. Here it is… Hotel spas have come a long way, yet they haven’t really gone anywhere. Whilst the world around us has changed significantly in the last twenty years or so, the hotel spa has not. Spas have become a…

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Conundrum of Skincare Companies | Ep. #7

In Episode #7 The Conundrum of Skincare Companies we discuss the dilemma of innovation is the spa business. Can’t we just copy F&B? Or use the product house as our de-facto innovation partner maybe? It can work great. But you’ve gotta understand the game. If you want to read a full post on the topic,…

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