Blog

Spa Data doesn’t lie…but we do!

Data can be a funny thing. The raw information itself is solid. Irrefutable. Yet the interpretation of that data can sometimes yield widely varying results. The same is true of any industry. Spa Data is no different. I recently attended the Global Wellness Summit in Palm Beach, USA. One of the more interesting presentations came…

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Is Wellness Killing the Spa Industry? | Ep. #21

In Episode #21 I pose the question – Is Wellness Killing the Spa Industry? Wellness is concept, not a place. And if wellness is everywhere, then why do we need to go to the spa to get our wellness fix?   Useful Links   You can read the full article here – Is Wellness Killing…

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Redefine the Little Things

Focusing on the little things. Paying attention to the details. These aren’t exactly new concepts. But to most this simply means just making sure you do them properly. If you want to really make an impact, try instead to redefine the little things. Yesterday I checked in to The Breakers in Palm Beach, Florida for…

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Attention Led Innovation | Ep. #20

Episode #20 we discuss a new concept I like to call Attention Led Innovation. Much of what we call product innovation is often little more than clever packaging in an attempt grab your attention. Sports shoes, Razor Blades, Toothbrushes…Spa!   Useful Links   My article on Attention Led Innovation in the Spa Industry    …

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Spa Design for Dummies – Climate Control

Spa Design is one of those things that any of us who have been around for a while tend to take for granted. Sure, in the early days of hotel spas, back in the mid-1990s, there was lots to consider. But these days, especially with so many spas around to use as a reference, the…

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Laziness – The Next Big Wellness Trend | Ep. #19

Episode #19 I think I’ve uncovered a hot new Wellness trend – Laziness. From the 7 minute workout to Hilton’s Five Feet to Fitness, we keep finding new levels of laziness when it comes to getting fit and well. How can spas leverage laziness?   Useful Links Hilton’s Five Feet to Fitness Concept Recent study on…

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Spas as Entertainment

It’s kinda funny how data points have a way of coming together. And by data points I’m not talking about anything techie. I mean you hear something over here, you read about something else over there and then way off in the distance you see another thing and then all of a sudden… BOOM! It…

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Destination Marketing – The Wellness Opportunity | Ep. #18

Episode #18 is kinda more of a macro conversation. It’s not so much about spas at the coal face, but more a discussion about wellness and how that can be leveraged as a destination marketing tool. But just because you can…doesn’t mean you should.   Useful Links Here’s the Trends Report I referred to – Spafinder…

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Is Wellness Killing the Spa Industry?

Wellness and its impact on the Spa Industry is something I’ve been think about a lot lately. I’ve written before about how when I first stepped over from hotels in to spas the hottest discussion at the time was whether we should call ourselves Spa or Wellness. At the time, I didn’t really see the…

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Motti Essakow Interview_Part 2 | Ep. #17

In Episode #17 – I continue my chat with Motti Essakow, the Founder and Chief Imagineer, Rythms by Design and Rythms House. WELL Buildings, Clean vs Green, Sourcing vs Procurement and much, much more. Check it out!   Useful Links We spoke a bit about the Delos WELL Building Standard And here’s a link to…

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