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Barry White Interview_Part 1 | Ep. #13

In Episode #13 – I sit down for a chat with Barry White to talk about his role with Langham Hospitality Group as Group Spa Director for the past 13 years and get his views on the current state of the hotel spa industry.   Useful Links Spa Sounds our Music Sponsor for the show. Subscribe…

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Yield Management in Hotel Spas

Yield management in the airline industry is so entrenched now, nobody even talks about it as a special strategy. It’s just part of their pricing policy. Hotels too have generally done a good job with yield management. But what about spas? Can yield management really even work for a hotel spa? Maybe. The Oxford dictionary…

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Spa Market Share | Ep. #12

In Episode #12 – Spa Market Share – I consider a possible new metric for tracking spa performance. Is there anyone out there asking about Spa Market Share? How can you calculate it? Would it be useful? What are the limitations? If you prefer to read the full post, you’ll find it HERE   Useful…

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Have Hotel Spas Come Full Circle?

For those of you that were around back in the mid 1990’s, you will recall a time when Spa was not something you’d be sure to find in a hotel. The few that did exist were most likely just made up of a few converted guest rooms with a massage table inside. In the 20…

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Lessons from a Spa Manager Meeting | Ep. #11

In Episode #11 – Lessons from a Spa Manager Meeting – we start our series of real life, practical examples, lessons learned, etc. See what happens when I challenged them to answer – WHY? – HOW? – WHAT? If you prefer to read the full post, you’ll find it HERE   Useful Links Spa Sounds our…

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Spa Market Share

Market Share is a key metric for hotels. So why not for spas too? Most hotels will have a competitive set. A group of hotels who are all competing for the same guests. The competitive set is usually based primarily on location and then secondarily on hotel category (ie: 5 star, 4 star, etc). In…

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The Future of Hotel Spas | Ep. #10

What if we completely reimagined the hotel spa? What would it have? What would be missing from today’s spas? We must evolve and adapt to stay relevant. In Episode #10 – The Future of Hotel Spas – We’ll take a look what the Tomorrow Spa might look like. If you prefer to read the full…

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Evolution of Hotel Spas – Part II

Last week, in Evolution of Hotel Spas – Part I, we took a brief look at the processes of our predecessors – the hotel pool and the hotel gym. This week, with the stage set, we take a look at how spas arrived on the scene. … Meanwhile, as city hotels were struggling with their…

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Recruiting Millennials | Ep. #9

Recruiting is hard work at the best of times. But when you need to hire people from another generation, sometimes it feels like your actually from different universes, not eras. But for today’s spas, Millennials are not only a key demographic as guests, but also as employees. In Episode #9 I share a real life…

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Evolution of Hotel Spas – Part I

Hotel spas as we know them today have been around since the mid 1990’s. At that time, I was working in the hotel industry in Australia. I can assure you that back then nobody was talking about spas in hotels. Instead, many hotels were still catching up with the fitness trend by installing decent gyms…

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