Trent Munday

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Attention Led Innovation in the Spa Industry

In a crowded, noisy world, standing out from the crowd isn’t easy. You need to look different,...

Every Spa Menu needs a Cheeseburger

So you’ve just done your latest competitor analysis and you’ve found that your two closest competitors have...

Spas – The Organisational Face of Wellness

In January, the Global Wellness Institute released their latest research in the form of the Global Wellness...

Hyatt and Miraval – The Long Game

A few weeks ago Hyatt Hotels announced that it had acquired Miraval, one the leading destination wellness...