Trent Munday

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Hotel Spas – State of the Nation – Part II

Last week, in Hotel Spas – State of the Nation – Part I, we explored some of...

Hotel Spas – State of the Nation – Part I

My good friends over at Spa China recently asked me to share some of my thoughts on...

Yield Management in Hotel Spas | Ep. #33

In Episode 33 I take a look at Yield Management. Is it a concept that can work in...

Glass Half Empty

Is the Glass Half Full? Is the Glass Half Empty? It’s one of my favourite questions of all...

You Have Permission to Ask

You really don’t need it. And it’s certainly not mine to give anyway. But I just wanted...

Have Hotel Spas Come Full Circle? | Ep. #32

 In Episode #32 I question if hotel spas have come full circle. Most hotel spas in the early...

Customer First Culture | Ep. #31

In Episode #31 I share some thoughts on Company Culture. Many pay lip service to it but all...

The Robot Spa

If they can train you to do it, then eventually they will train a computer to do...

Absence of Thoughts | Ep. #30

In Episode #30 I ask the question if we are losing our ability to think. The constant 'always on'...

Features vs Benefits – a ‘CASE’ study

Which one wins the sales race? Features or Benefits? It’s a question as old as selling itself. A...