Trent Munday

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Brand Integrity vs Brand Growth – A Sheraton Story

At the recent NYU International Hospitality Industry Investment Conference, Marriott finally revealed its plans to refresh the...

Interview with Daniel Levin – author of The Mosaic | Ep....

In Episode 57 I sit down with Daniel Levin, author of The Mosaic. Danny shares the story of...

The Art of Storytelling for your Spa Business | Ep. #56

Stories are the way we communicate. The big question is...What's Your Story? Many don't know. In Episode 56 I share...

The Great Spa Manager Experiment – How to get a Spa...

I want to run a little experiment on Linkedin. It’s going to involve Spa Managers. Specifically, it’s...

Trent’s Top 5 Customer Service Fails

Over recent weeks I have been traveling extensively. I’ve been staying in 5 Star hotels and visiting...

Governments and Spas – A Regulatory Tango | Ep. #55

In Episode 55 we look at the relationship between Governments and Spas. In many cases, it's a complex...

The Death of In-Room Marketing | Ep. #54

In Episode 54 we take a look at In-Room Marketing. Hotels have had a long love affair with...

Spa Marketing – 5 Simple Storylines for Every Spa Business

The Art of Storytelling When it comes to Spa Marketing, storytelling matters. It always has. What has changed,...

The Death of In-Room Marketing

Hotels have had a long love affair with In-Room Marketing. Hotel guests, not so much. For hotels,...

Wellness Real Estate | Ep. #53

In the first episode of our 2nd year, we discuss a big development in the world of...

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