podcast attention led innovation

Episode #20 we discuss a new concept I like to call Attention Led Innovation. Much of what we call product innovation is often little more than clever packaging in an attempt grab your attention. Sports shoes, Razor Blades, Toothbrushes…Spa!

 

Useful Links

 

My article on Attention Led Innovation in the Spa Industry

 

 

Spa Sounds our Music Sponsor for the show.

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